Search network campaigns

Nowadays, in order to increase the reach of your business, it is almost inevitable to take advantage of the opportunities offered by the Internet. One of the best ways to reach customers online is through a Google Ads search network campaign. In this article, we will show you how to create an effective Google Ads campaign step by step.

1. Set goals and target group

The basic step to creating a successful campaign in Google Ads is to set goals and target audiences. How the target is defined will influence the choice of keywords and ad content. The most important thing is to define exactly what you want to achieve with your advertising campaign.

2. an appropriate search network campaign strategy

Choosing the right campaign strategy is crucial to achieving success in advertising on the Google Ads search network. There are various campaign strategies in the search network that can be used, depending on the advertiser's advertising objectives, budget and preferences.

3. Select relevant keywords

Selecting the right keywords is crucial to the success of a Google Ads search network campaign. Keywords are the terms by which users search for information on Google. Well-chosen keywords are the basis for a successful advertising campaign.

When choosing keywords, make sure they are as relevant as possible and accurately describe what you are advertising. They should not be too general, but they should also not be too specific in order to be as effective as possible.

Tools such as Google Ads keyword plannerto find relevant keywords that will be popular with users and match them to our campaign. It is also good for keywords to be varied and include different forms such as phrases, expressions and explicit words.

In addition to keywords, it is also worth using negative phrasesThe most effective way to avoid displaying adverts to people who are not interested in our products or services is to use a search engine that will exclude our adverts from search results when a user types in a particular word or phrase. This avoids displaying ads to people who are not interested in our products or services.

4. Create effective and attractive advertising content

Advertising content is a key element of a Google Ads search network campaign. The ad should contain a short but compelling description of the products or services offered. The advertising content should be tailored to the target group and should clearly present the benefits that the customer will benefit from using the offer.

5. appropriate campaign settings

You then need to select the appropriate campaign settings. Google Ads offers a number of setting options, such as location settings, ad display times, budget and targeting. With these options, you can specify precisely who you want to see the ad and in what context.

Location settings

allow you to specify the geographical area in which the adverts are to be displayed. A specific country, region, city or district can be selected. This makes it possible to effectively reach potential customers in a particular region, which is particularly important for local companies.

Hours of advertising

allow you to specify at what times you want your adverts to be displayed. You can select specific hours or specify that the adverts are to be displayed around the clock. This makes it possible to effectively reach customers during specific hours of the day, which is particularly important for companies offering services or products that are in demand at specific times of the day.

Campaign budget

is another important element of the campaign settings in Google Ads. The budget can be set per day or for the entire campaign. This allows you to control the costs of the campaign and adjust the budget to suit your current needs.

Targeting

is another important option for campaign settings in Google Ads. It allows you to specify precisely who should see your ad and in what context. You can choose geographic targeting, demographic targeting, behavioural targeting or remarketing.

• Geographical targeting allows adverts to be displayed only to users in a specific geographical region, for example, to residents of a particular city.
• Demographic targeting allows ads to be shown only to users of a certain age, gender or ethnicity.
• Behavioural targeting allows advertisements to be displayed only to users who exhibit certain behaviours, such as visiting specific websites.
• Remarketing, on the other hand, is the targeting of users who have already visited a company's website or performed an action on its website, such as adding a product to a shopping cart.

6. Add ad extensions for search network campaigns

The next step in creating effective advertising campaigns on the Google Ads search network is to add ad extensions. Ad extensions are additional elements that appear underneath the basic text ad and are designed to attract users' attention and increase the effectiveness of the ad.

The benefits of adding ad extensions are, first and foremost, an increase in the effectiveness of the ad and, therefore, an increase in clicks and conversions. With ad extensions, users are provided with more information about the company or product, allowing them to learn more about the offer before clicking on the ad.

7. Testing and optimisation of search network campaigns

The final step in setting up a campaign in Google Ads is testing and optimisation. By testing different elements of the campaign, such as keywords, ad content or settings, you can find the best solutions and increase the effectiveness of the campaign.

Campaign performance should also be monitored and optimisation carried out regularly. Google Ads offers tools such as reporting and Google Analytics to monitor campaign performance and analyse the data.

Successful campaigns in the search network - Summary

Google Ads search network campaigns can bring many benefits to businesses that want to increase their online visibility and reach new customers. However, a few important steps need to be kept in mind in order to achieve success.

Firstly, the campaign objective and the target group you want to reach must be precisely defined. Next, we select the appropriate campaign settings, such as location, ad display times and budget. After selecting the settings, we choose the keywords that will be associated with the ad.

An important element of a Google Ads search network campaign is also the quality of the ad and the landing page. A well-designed and optimised ad, as well as a landing page with appropriately selected keywords, can influence the high effectiveness of a campaign.

It is also important to remember that Google Ads campaigns are an ongoing process, requiring regular optimisation and analysis of the results. In this way, the campaign can be adapted on an ongoing basis and its effectiveness can be increased.

Google Ads search network campaigns can be an effective tool for businesses that want to increase their online presence and reach new customers. However, to be successful, it is important to plan the campaign carefully and to continuously optimise and analyse the results.