SEO | Web Design

In today's digital world, the effective use of SEO (Search Engine Optimisation) is crucial to the success of any website. Free SEO tools can be an invaluable resource for those who want to improve their site's visibility without spending a lot. In this article, we present Top 10 free SEO tools, which will help you with keyword optimisation and improve your position in search results.

1. Google Analytics

Description: Google Analytics is an essential tool for SEO professionals, offering a rich range of features for analysing and monitoring a website. It enables detailed analysis of website traffic, including not only the total number of visits, but also user behaviour, demographics, interests and how they arrive at your site.

Advantages of using Google Analytics:

1. Understanding the Sources of Movement: Explore which marketing channels (e.g. search engines, social media, direct visits) bring in the most visitors.
2. Analysis of User Behaviour: Understand how users interact with your site, which sections are most visited, and how long they stay on them.
3. Tracking Conversions: Set targets and measure how effectively your website is meeting the business goals set, e.g. purchases, newsletter sign-ups.
4. User segmentation: Create user segments to better understand the different groups of visitors to your site.
5. Content analysis: Find which pages and content are the most popular and which navigation paths are the most popular.
6. Mobile Analytics: Understanding how your website is used on mobile devices, which is increasingly important in the mobile age.
7. Integration with other Google tools: Ability to integrate with Google Ads, Search Console, and A/B testing tools for more comprehensive optimisation.
8. Customising Reports: Ability to create customised reports and dashboards, allowing analysis to be tailored to individual needs.
9. Real-Time Reporting: Real-time monitoring of website activity.
10. Understanding the Customer Path: Analyse the path a user takes from the first time they enter the site through to conversion.

Why it's worth it: Using Google Analytics not only allows you to understand where your users are coming from and how they are behaving on your website, but also enables you to deeply analyse the effectiveness of your content, marketing campaigns and overall business strategy. With this tool, you can better tailor your SEO and marketing efforts to the needs and behaviour of your users.

Link: Google Analytics

2. Ubersuggest

Description: Ubersuggest is a comprehensive keyword analysis tool that helps you discover new phrases and understand their potential in terms of SEO.

Advantages of using Ubersuggest:

1. Keyword generation: It searches for related phrases and gives an insight into their popularity and level of competition.
2. Competitive Analysis: It allows you to understand what keywords your competitors are using.
3. Content Suggestions: Offers content ideas that can increase your visibility in search results.
4. Monitoring the Ranking: Tracks the position of your website for selected keywords.
5. Backlink analysis: It allows you to analyse the backlink profile of both your site and your competitors' sites.
6. On-Page Optimisation: Gives tips on optimising pages for SEO.

Why you should: Get quick information on Page Authority and Domain Authority, which is useful when building a linking strategy.

Link: Ubersuggest

3. MozBar

Description: MozBar is a tool in the form of a browser extension that provides quick SEO analyses directly in the browser.

Advantages of using MozBar:

1. Analysis of Page Authority: Quick check Page Authority i Domain Authority any page.
2. Link analysis: Shows internal and external links on the page, helping to understand the linking structures.
3. Checking Metadata: Enables quick analysis of titles, descriptions and other metadata pages.
4. Keyword Analysis: Helps to identify and analyse keywords on the website.
5. SERP optimisation: It makes it easier to understand how your website presents itself in the search results.

Why you should: Get quick information on Page Authority and Domain Authority, which is useful when building a linking strategy.

Link: MozBar

4. Yoast SEO

Description: Yoast SEO is one of the most popular SEO plugins for WordPress, making it easy to optimise content for search engines.

Advantages of using Yoast SEO:

1. Content analysis: Provides tips on optimising content, including keyword density and readability.
2. Meta Tag Optimisation: Helps to create effective titles and meta descriptions.
3. Generation of XML Site Maps: Automatically creates and updates XML sitemaps,
4. Redirect management: Facilitates management 301 redirectswhich is important when changing the URL structure.
5. Support for Schema.org: Helps to implement structural data, increasing the chances of standing out in search results.

Why it's worth it: An easy-to-use tool that helps optimise meta tags, keywords and content readability.

Link: Yoast SEO

5. Google Search Console

Description: Google Search Console is a tool from Google that allows you to monitor and optimise your website's visibility in Google search.

Advantages of using Google Search Console:

1. Tracking Performance in the Search Engine: Find out what queries are driving users to your site and how your URLs perform in them.
2. Diagnostics of Indexing Problems: Identifies problems that may interfere with page indexing.
3. Monitoring and Analysis of Backlinks: Understanding the site's backlink profile.
4. Mobile Website Testing and Optimisation: Tools for evaluating the usability of a website on mobile devices.
5. Problem Notifications: Automatic notifications of problems on the site, such as 404 errors or security issues.

Why it's worth it: Get to know how Google sees your site and any potential indexation problems.

Link: Google Search Console

6. SEMrush

Description: SEMrush is a comprehensive tool for SEO analysis, content marketing and competition research.

Advantages of using SEMrush:

1. Comprehensive Competitive Analysis: Allows in-depth research into competitors' SEO and content marketing strategies.
2. Audit of the Site: Identifies technical SEO problems on the site and proposes solutions.
3. Keyword Analysis: Provides detailed information on keywords, including ranking difficulty and potential traffic.
4. Tracking Positions: Monitors changes in page position for key phrases.
5. Backlink analysis: Provides detailed information on the backlink profile.
6. Tools for Content Analysis: Helps to optimise content for SEO.

Why it's worth it: Explore your competitors' keyword strategies and find new opportunities for your website.

Link: SEMrush

7. Keyword Tool.io

Description: Keyword Tool.io is an intuitive long tail keyword generation tool that can be used to create SEO content.

Advantages of using Tool.io:

1. Keyword generation: It helps to find less competitive but still effective long key phrases.
2. Trend Analysis: Enables you to understand what phrases are currently popular.
3. Support for Different Platforms: Offers keyword suggestions for Google, YouTube, Bing and others.
4. Competitive Analysis: It helps to identify keywords for which your competitors have good positions.

Why it's worth it: Find less competitive but still effective keywords.

Link: Keyword Tool.io

8. Screaming Frog SEO Spider

Description: Screaming Frog is an advanced website SEO audit tool with a focus on technical analysis.

Advantages of using Screaming Frog SEO Spider:

1. Website Structure Audit: Allows detailed analysis of URL structure, internal and external links.
2. SEO Error Detection: Identifies problems such as broken links, 404 errors, and redirect problems.
3. Metadata analysis: Checks that titles and meta descriptions are optimally positioned.
4. Compliance with Google Guidelines: Helps to ensure that the site complies with Google's guidelines for webmasters.
5. Data export: Allows data to be exported to Excel for further analysis.

Why it's worth it: Identify SEO errors on your site.

Link: Screaming Frog SEO Spider

9. Ahrefs Backlink Checker:

Description: Ahrefs offers a free version of its backlink checking tool, allowing analysis of the backlink profile.

Advantages of using Ahrefs Backlink Checker:

1. Backlink analysis: It allows you to understand what pages are linking to your site and what authority they have.
2. Link Profile monitoring: Tracks changes in the backlink profile over time.
3. Discovering New Links: Helps identify new opportunities for backlink building.
4. Competitor Link Analysis: Gives you the opportunity to analyse the backlink profile of your competitors.

Why it's worth it: Understanding your site's backlink profile is key to building authority.

Link: Ahrefs Backlink Checker

10 Answer The Public:

Description: Answer The Public is a tool for visualising search questions and queries related to specific keywords.

Advantages of using Answer The Public

1. Generating Content Ideas: Helps you find topics that are interesting for your target group.
2. Understanding User Requests: It shows what questions and phrases are the most frequently typed into search engines.
3. Data Visualisation: Offers unique visualisationswhich help to make the data comprehensible.
4. Support for Different Languages and Locations: The tool is available in multiple languages, allowing for the analysis of global trends.

Why it's worth it: Understanding your site's backlink profile is key to building authority.

Link: Answer The Public

Summary

Using these free SEO tools will not only help you to optimise your site for keywords, but also to better understand the needs and behaviour of your users. Regular use of these tools will ensure that your SEO strategy is up to date and effective. We invite you to explore these tools and use their potential to improve your website's visibility in search engines. Also check out our range of services in Web Design.