Google ads

EFFECTIVE CAMPAIGNS

advertising

We will run your campaigns effectively

We plan, design, implement, optimise and report on Google Ads campaigns accordingly. We present you with a simplified process of the 3 steps needed for the success of your business.

Identification of needs

To begin with, let's talk! The key to the success of any Google Ads campaign is to identify your needs and correctly define your campaign objective.

Strategy development

We will familiarise ourselves with the market and identify the potential customer to whom we will be targeting Google Ads, as well as develop an optimal structure for the advertising account.

We reach out to the public

With a pre-developed strategy, we easily reach potential audiences to present them with the best possible tailored Google Ads.

ARE YOU RUNNING A BUSINESS?

Grow your business by reaching more customers with Google Ads

Through in-depth market analysis, we will help you to reach as many of your most valuable audiences as possible. If you really want your Google Ads campaigns to perform at the highest level - get in touch with us. We will be sure to suggest the most advantageous solution for you. 

Check out how we set up the figures on

Google Ads Chessboard

Określamy cele reklamowe

We define

Campaign objectives

Based on the expectations of our clients, we determine the optimum objectives for individual campaigns in the Google Ads network.

Rozkładamy budżet na kampanie reklamowe Google Ads

Split

Google Ads account budget

We make use of the assumed advertising budget, allocating it optimally between the individual campaigns so as to avoid, above all, a reduction in the return on investment.

Mierzymy osiągi kampanii reklamowych

We measure

Campaign achievements

We continuously monitor the performance of Google Ads campaigns primarily in terms of Key Indicators. As a result, we can plan optimisation measures more efficiently.

Reagujemy na sygnały kampanii reklamowej Google Ads

We respond

On Signals

We react with the utmost care to any worrying changes in the results of Google Ads campaigns, implementing or proposing the implementation of measures that are most beneficial to the client.

Zbijamy konkurencję w kampaniach Google Ads

Tackle

Competition

We constantly monitor the competitiveness of the Campaign and try to optimise it in such a way that, within the possibilities afforded by our budget, we win against the competition where we have the opportunity.

Optymalizujemy kampanie reklamowe Google Ads

We optimise

Google Ads campaigns

We continuously optimise campaigns, based on A/B testing, campaign component analysis and campaign competitive analysis.

Ratisoft Partner Google
Osiągamy sukcesy z Naszymi Klientami

We are winning

Running Google Ads campaigns gives us great satisfaction from the successes we achieve together. We are therefore constantly developing our knowledge of Google Ads.

Ratisoft Partner Google

+1.1 million

an effectively spent advertising budget

+2150%

Average ROAS for e-commerce product campaigns

+3

years of experience in customer acquisition

We specialise in in selected types of Google Ads campaigns

Google Ads search network campaigns

are the basic type of advertising campaign in Google Ads. They involve displaying text ads on Google search results pages when a user types in a specific keyword. This allows you to reach potential customers who are actively searching for products or services offered by your company.

In order to achieve the best possible results in search network campaigns, it is important to choose the right keywords, as well as grouping and optimising them for quality and CTR. Landing pages, i.e. landing pages to which we direct traffic from ads, are also an important element of the campaign. They should be tailored to the campaign theme and contain valuable information for users.

Ad network campaigns in Google Ads

are graphic campaigns that use various advertising formats (banners, texts, images, videos, etc.). They can be displayed on websites that collaborate with Google as part of the advertising network.

In order to achieve effective results in ad network campaigns, it is important to choose the right ad formats and content. It is also important to match the adverts to the subject matter and profile of the page on which they are displayed.

Ad network campaigns in Google Ads

are graphic campaigns that use various advertising formats (banners, texts, images, videos, etc.). They can be displayed on websites that collaborate with Google as part of the advertising network.

In order to achieve effective results in ad network campaigns, it is important to choose the right ad formats and content. It is also important to match the adverts to the subject matter and profile of the page on which they are displayed.

Performance Max campaigns in Google Ads

is a new type of advertising campaign in Google Ads that combines different advertising formats such as search network campaigns, ad network, video, in-app ads, etc. This makes it possible to reach potential customers across different advertising channels with a single campaign. It is also the most effective type of campaign for building offline sales.

In order to achieve the best possible results in Performance Max campaigns, it is important to choose advertising formats and their content appropriately and to optimise campaigns for results. Landing pages are also an important element, which should be tailored to the campaign theme and contain valuable information for users.

Video campaigns in Google Ads

are video advertisements displayed on Google's YouTube platform, websites and partner applications. Video campaigns allow you to reach potential customers with compelling and engaging video content.

In order to achieve the best possible results in video campaigns, it is important to choose the right targeting, i.e. to identify the target group to be affected by the advertising. Various tools can be used for this purpose, such as geographical targeting, demographic targeting, behavioural targeting or remarketing.

Video campaigns in Google Ads also allow the use of the TrueView ad format, which allows users to skip ads after a few seconds and only pay for views that the user has watched in full or for at least 30 seconds. This allows you to minimise costs and more effectively reach potential customers who are interested in your products or services.

Video campaigns in Google Ads

are video advertisements displayed on Google's YouTube platform, websites and partner applications. Video campaigns allow you to reach potential customers with compelling and engaging video content.

In order to achieve the best possible results in video campaigns, it is important to choose the right targeting, i.e. to identify the target group to be affected by the advertising. Various tools can be used for this purpose, such as geographical targeting, demographic targeting, behavioural targeting or remarketing.

Video campaigns in Google Ads also allow the use of the TrueView ad format, which allows users to skip ads after a few seconds and only pay for views that the user has watched in full or for at least 30 seconds. This allows you to minimise costs and more effectively reach potential customers who are interested in your products or services.

Application promotion campaigns in Google Ads

is an effective tool for app developers who want to reach new users and encourage downloads of their apps. Such campaigns allow ads to be displayed on the Google Play platform, YouTube and other Google partner apps.

Different advertising formats can be used for app promotion campaigns, such as interactive ads, video ads or image ads. In addition, Google Ads offers the possibility of targeting the target group based on various criteria such as age, gender, location, interests or search history.

By using Google Ads app promotion campaigns, developers can increase the reach of their apps and increase the number of downloads. In addition, the platform enables campaign effectiveness to be measured and costs to be optimised, allowing them to reach potential users even more effectively.

WE RESPECT YOUR TIME!

That's why you don't waste it either

and have us run your advertising campaigns.

There are many channels for reaching a potential customer. Without a doubt, you don't have to learn them all yourself. Entrust your key campaigns to specialists and you will certainly save both time and money. In short, we know how to do it effectively.

Szanujemy twój czas

Free google ads quote

Required consents

Film

Your Business

Thanks to our experience in running Google Ads campaigns, we will make your Company increasingly bold in building its position in the market.

Reaching Further Summits

i.e. Objectives

An unquestionable ROAS of over 2000% for budgets over £500,000 cannot be wrong. We aim high and therefore always strive to maximise our clients' results.

 

Continuous

Development

Even though we already know a lot, we do not consider ourselves to be in the know! This is why we continue to develop by taking part in courses and training, and our work has resulted in Google certifications and the results of our Google Ads campaigns.

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